18 April 2017

Prof Kenneth Amaeshi’s comments on the impact of Africapitalism in society recently featured in several prominent Nigerian publications.
Made in Nigeria campaign logo

SBI’s Africapitalism research is challenging the concept of being a foreign consumer – from politics to economics and from tourism to simple goods.

Prof Kenneth Amaeshi, Director of the Sustainable Business Initiative (SBI), recently featured in ThisDay Newspaper, Business Day Online, The Cable and Premium Times Nigeria, all leading publishers in Nigeria, to reflect on the impact of Africapitalism in society.

In the articles, Amaeshi argues that: "Africa has always been a consumer of foreign ideas – from politics to economics. Africapitalism is a home-grown idea to repurpose capitalism in Africa and serve the interest of the continent and her people. It is a call to realign production and consumption behaviours to the fundamental needs of Africa."

The concept of Made in Nigeria is a pertinent example of Africapitalism in practice. It is a smart move to re-direct production and consumption away from imported goods and services to locally manufactured one. It provides an opportunity for Nigerian business to thrive and the economy to grow.

Initiatives such as Made in Nigeria galvanise the Africapitalism agenda and position it as an aspiration for an African renaissance.

SBI are also delighted to be publishing a compilation of current research on Africapitalism through Cambridge University Press (CUP) and Routledge, more details to follow.